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FIRST OF IT'S KIND

GLOSS & GROWTH : LIP MASTERCLASS + RETREAT

 

You don’t need more random tips. You need a clear, repeatable framework for beautiful lip results, a safe space to rebuild confidence, and a plan to turn that confidence into clients, content, and cash flow.

Gloss & Growth blends expert lip education (online, with full demos you can watch and rewatch) with an additional two days in Dallas focused on mindset, marketing, and momentum. No distractions. No in-person demos. Just implementation, community, and guidance that keeps you moving long after you go home.

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Who This Is For?

💡 For the artist who wants clean, repeatable lip results—without second-guessing. Think undertone decisions that feel obvious, mapping that fits every mouth, and finish choices (soft blush vs. neutralization) you can justify with confidence.


💄 The solo PMU artist who feels alone. You’ve got a ring light, a notebook full of ideas, and no one to hash them out with—you want connection that actually fuels your courage.


🛑 The “I get in my own way” girl. Perfectionism, procrastination, overthinking—your brain hits the brakes right when momentum shows up.


🎭 The imposter whisperer. You nail great work… then wonder if it was a fluke. You want proof, process, and peers who remind you you’re the real deal.


📱 The draft-collector. Reels sit in your phone, captions half-written, visibility stuck at 3/10—you’re ready to record confidently and post without panic.


🧭 The skilled-but-stalled artist. Your results are solid; your pricing, packages, and rebook flow aren’t. You want a simple plan that turns lips into loyal clients.


🤝 The sisterhood seeker. You’re craving a safe, hype-you-up room that blends real talk, accountability, and celebrate-your-wins energy.


🌟 For the woman who’s done doing it alone. A room where you’re seen, a workbook that keeps you moving, and a pod that checks in when your doubt gets loud—so your courage gets louder.

What can you expect?

1) Technique clarity you can trust

We’ll give you a clear, repeatable way to approach lips—from when to neutralize to choosing the right finish and mapping with confidence—so you stop second-guessing and start executing with certainty.

2) Motivation and mindset you can feel

Through guided exercises and identity shifts, we’ll quiet perfectionism and doubt, replace hesitation with action, and help you leave energized, focused, and ready to show up.

3) A plan—and an anchor—to keep you moving

You’ll craft a simple plan you can actually follow and tie it to an anchor: your printed workbook plus virtual accountability pods—a dedicated space to continue relationships, share wins, and get gentle nudges so your momentum lasts long after Dallas.

Imagine if…

Technique

You arrived in Dallas feeling just a little clearer about lips 👄 more grounded in your choices, more steady in your hands—and left with a few shifts you can keep building on.

Business

You had one clear plan for the next stretch of your business, so your energy wasn’t scattered and you knew the next right action to take each week. 📋

Community

You leave with a small circle that actually checks in—so on the days you might fade, you feel a nudge to keep taking the next right step. 👯‍♀️

This is all within reach!

“This event is about more than lips—it’s about community, stewardship of our gifts, and showing up with integrity so our work, our voice, and our businesses all grow.”

This is the heartbeat behind Gloss & Growth: more than techniques—it’s a call to community, stewardship, and integrity so your craft, your voice, and your business can rise together. You’ll step into a focused environment that quiets the noise and invites clarity, courage, and consistent action. We’ll challenge unhelpful patterns, strengthen decision-making around your work, and create space for honest connection that outlasts the event. The goal isn’t hype; it’s durable momentum—so you leave aligned, supported, and ready to keep moving in the direction you were called to go.

MICHELLE RUKNY President of AAM & Creator of Gloss & Growth Retreat.

              

INTRODUCING

Name of Your Offer

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RETREAT SPEAKER

Kristina Melnicenco

Kristina Melnicenco is a sought-after PMU artist and educator known for elegant, long-lasting lip results and a clear, methodical teaching style. Her specialty spans soft, natural blush finishes through fuller lipstick effects, with a focus on healed outcomes, color choice, and needle strategy that artists can replicate. Kristina’s approach blends artistry with practical systems, helping students make confident decisions at the chair and create results clients love. At Gloss & Growth, she’ll share her signature process from design to finish.

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RETREAT SPEAKER

Lady Sutachan 

Lady Sutachan is a precision-focused PMU artist and educator known for her advanced lip mapping methods and attention to symmetry on every face. Her teaching is simple and practical—clear steps, visual anchors, and small adjustments that make a big difference. She helps artists map confidently for all lip shapes and sizes, reduce guesswork, and set up cleaner, more consistent results from the very first pass.

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RETREAT SPEAKER

Sasha Haughn

Sasha Haughn is a business strategist for beauty pros who turns strong artistry into sustainable revenue. Her teaching is clear and actionable—simple pricing logic, offer structure, consult scripts, and weekly KPIs that keep momentum honest. Sasha helps artists show up without burnout, communicate value with confidence, and build systems that turn one great result into repeat bookings. At Gloss & Growth, she’ll focus on practical moves you can use immediately.

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MODULE 4

Module Four Name

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The results you can expect:



Clearer decisions..

A simple way to think through lips—so you second-guess less and move with quiet confidence.
 

More consistent outcomes..

Small shifts that stack: steadier process, cleaner communication with clients, and results that feel repeatable.
 

Real momentum to show up..

Mindset tools that make action lighter—so recording, posting, and speaking about your work feels doable, not daunting.

Why This Program
is Different

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Go At Your
Own Pace

Direct Access
to Coaches

Connect in the Community

Lifetime Access to Material

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PENELOPE STEPHENS
FOUNDER, PENELOPE & CO.

How It Works

01. Step One


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02. Step Two


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03. Step Three


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CHOOSE THE RIGHT OPTION FOR YOU

Payment Plan

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2 Payments of $499

One Payment

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1 Payment of $950

                  

Julia increased her sales by 10% in 10 days

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JULIA HEYDEN
COMPANY NAME

Mya started generating 2X leads

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MYA WENDT
COMPANY NAME

Spencer got 5 high-quality leads in 24 hours

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SPENCER DAYTON
COMPANY NAME

“Now is the time. There has been more reason in the past 2 years to do this than ever before.”

NAME, COMPANY

                                                    

BONUS 1

Bonus One Name

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BONUS 2

Bonus Two Name

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By the end of the program, you'll be able to:

+

Do This Thing

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+

Have This Skill

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+

See This Change

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Call To Action

                                        

Hi! I’m Eloise, your coach. 

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I've been where you are...

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That's why I created this program, to help you XYZ.

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Ready to make a change?

Enroll Now

Try the program, risk-free,
for 30 days.

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This program is for you if...

You're ready to put in the work

You're ready to XYZ

You're willing to trust the process

This program is not for you if...

You don't have X hours per week to commit

You're not sure if XYZ

You're not willing to do the work

                                                

Frequently Asked Questions

Still have questions?

Email us at [email protected]

Now is the time. Let your audience know why now is the time they should invest and why they shouldn't wait.

                                                    

Payment Plan

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2 Payments of $499

One Payment

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1 Payment of $950

80

Program Students to Date

144

New XYZ Generated

8%

Increase in XYZ for Students

$5K

Average XYZ Per Month

      

Get Started

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