Transform your artistry & business.
Get access to world-class permanent makeup training and business strategies. Register early to pay less for answers to your PMU questions and solutions to your beauty business challenges.
Exclusively catered to permanent makeup professionals,
The AAM Virtual Conference is the opportunity to learn cutting edge techniques and proven business strategies to grow your business in 2022. Position yourself to as an authority and industry leader by becoming a joining a community of like-minded entrepreneurs that believes in the integrity, advancement, and accessibility of quality education within our beloved PMU industry.
Register to purchase the answers to your PMU questions and solutions to your business challenges. Learn the steps-by-step processes, theory and techniques from TOP Permanent Makeup Artists so you can get same incredible results in your practice.
Access the same information, strategies and advice our speakers used to build their business so you too can enjoy the financial success, satisfaction & thriving PMU business. If you admire their work and crave similar successes in your own life and business, this is your opportunity to claim it.
Advance your artistry with cutting edge PMU skills to delight & thrill clients.
Gain clarity & develop confidence to achieve your goals in 2022.
Learn actionable solutions and tools for fast & sustainable business growth.
Build a large & open network to enrich your life & your business.
Sheila Bella is the host of the Pretty Rich Podcast, a dynamic top rated show on iTunes for Business & Careers.
Sheila is an international conference speaker, the President of The American Academy Of Micropigmentation & founder of the Pretty Ambitious Summit.
Sheila is considered one of the leaders in the world of permanent cosmetics and beauty having built a 7 figure beauty business in 3 years.
Shay Danielle is an industry leader who has been slaying PMU for the last 12 years. Shay’s goal is to focus on creating the next generation of PMU artists and supporting them through their journey to hit their highest potential. Shay Danielle has become a recognizable brand when it comes to PMU Online Education and high quality products to take your artistry to the next level.
Amanda Breuer is a world-renowned Beauty Angels Grand Master Trainer, teaching techniques for Microblading, Powder Ombre & PMU Removal. With an accounting and business background, Amanda’s passion is helping new artists achieve both incredible work, and create financial prosperity through strategic business planning and strategies. She believes that with the right education, support system, and drive to succeed, that anyone is capable of creating success through a career in permanent makeup. Industry leaders recognize Amanda as a servant leader in the industry, helping artists on multiple platforms to better their artistry and businesses.
Pigment Color Theory
Anna Bokhan is a world-renowned PMU artist and trainer. Owner and founder of MARA Pro & MARA cosmetic tattoo studios and Academy. With years of working in PMU industry, Anna had a chance to work on 1500+ clients of different ethnicities and color.
That’s why now she stands for a theory that coloristics and pigmentology, it application to permanent makeup can be quite overthought by artists. Anna realized there’s no one fits all method when it comes to choosing the color. Anna is proud to have her own technique that doesn’t require usage of bold and heavy inks and make clients look most natural & beautiful long term and right after the treatment.
Sheer Lips Using Magnum Needles
Jasmine Diebelius is a Multi Award Winning International Permanent Makeup Artist in Eyebrows, Lips and Eyeliner with over 8 years experience from the UK. Jasmine has demonstrated, been speaker and judge for many conferences around the world and best known for her Lip Techniques!
Jasmine has a makeup artistry background, is passionate about teaching and sharing knowledge to like minded artists. Jasmine's style of PMU is delicate, non invasive and retains well overtime. Healed results are REAL results
I'm Nadine Lombard, born and raised in South Africa.
I've been in the industry for 11 Years now.
Im one of the founders of the Lip Queens Facebook group, that was the first group started only for Lip Tattoo advice , tips and skill sharing, it has grown to be the such an active and informative group with some amazing members sharing their knowledge.
Lip pmu became my absolute passion about 6 years ago, and I have since then also launched my first online masterclass called LipstickLook™️ Lips. This class is all about saturating lips to give a full Lipstick effect with bigger needle configurations and modern techniques.
I've been invited to speak at conferences in Canada, Poland, South Africa, Thailand, Phillipines, and the USA and I also currently travel abroad for trainings in different countries.
My aim is to help grow the already lucrative lip tattoo industry even more, by sharing my knowledge and experience of tattooing an average of 200 lips a year.
I like to keep my content on social media realistic, so that it meets the expectations and reality of lip tattooing not only for clients but also potential students.
I can't wait to share my technique with all of you.
Carla Ricciardone is an award winning PMU Master Artist, Educator and Speaker. Her techniques and methods for Dark Lips PMU are globally recognized. She pours her heart and soul into her art and students. She specializes in working with Melanin Rich and Hyperpigmented lips and has developed, through countless hours of research and over 2,000 clients, a method for Dark Lips that goes well beyond just using "corrective" pigments.
Benaiah Poindexter is the lead technician and owner of Scalp Prodigy which specializes in natural Scalp Micropigmentation services. After completing her graduate MBA degree, she opened her first micro studio in Las Vegas and then elevated to a flagship location two years later. Scalp Prodigy also operates two additional locations in California and Maryland. Benaiah is well known for her kindness, positive can do attitude, and her innate ability to bring forth the best from anyone within her orbit. Students and peers alike consistently attest to her belief of high vibrating energy, hard work ethic, and leveraging assets. Scalp Prodigy is centered in the belief that it will never lose its way by putting profit before workmanship. The commitment to customers, students, and peers are absolute. Become an honored guest for the time you’re here and a part of the family thereafter. Everything you ever wanted in life is within reach as long as you “reek of excellence” with all that you do.
Taryn Quinterri fell into the beauty industry after having a regretted tattoo removed via laser. Her biggest mistake led to her career! She attended the first microblading class held in America in 2012 and she hosted the first ever Scalp Micropigmentation class held in America in 2014. She has made a name for herself by staying true to herself, keeping it real with the industry and always standing up for right vs. wrong. She began teaching SMP and Brows in 2017 and has since become known world wide. She specializes in color theory and needle theory.
Best Sanitation Practices
Natalie Della- Verde
Natalie Della-Verde, Owner of BADGAL Brows is a passionate PMU Artist & Educator based in Leeds, UK with nearly 7 years in the industry.
I train in fundemental Permanent Make Up right up to advanced technique Masterclasses.
I’m an online course creater with students worldwide & product developer.
I enjoy supporting the PMU Community through sharing valuble content as a guest speaker on podcasts & hosting Instagram Lives. I extend this with offering Coaching & Mentoring for PMU artists.
I’m proud to be a AAM Board Member,
Permablend Ambassador, Elite Member of Black Micropigmentation Association &
Tina Davies Pro Team Member
I love to connect with other artists around the world via my Instagram @badgal.brows so let’s connect!
Dark Lip Neutralization
My name is Amanda Rakhra, I have been in the permanent makeup industry for 8 years. Before getting into Permanent Makeup, I was in Commercial Real Estate Sales, loved the field but didn’t fulfil my artistic passion. When I took my first ever PMU course in 2015, it was truly love at first sight and from there I continued to invest in my journey.
During my years of providing permanent makeup services, I have developed my own neutralizing technique. As a women of colour, many of my clients looked like me but the theory and knowledge was not taught to us. Over the years I created a technique that is fit for all Fitzpatrick scales.
Maya Moore is the owner of Moorebeautylove Studio & Academy, a 20x certified Cosmetic Tattoo artist, an International Educator, a Conference judge and speaker, and the creator of the patent pending Zola pmu machine. She has worked in the brow and makeup industry for over 20 years, has a BA degree in Communications and Marketing, and is a 17 year licensed Esthetician. Maya gained international recognition for her skill and technique in nano machine hair strokes; consistently achieving the best hair stroke retention on melanin rich and oily skin. “Remaining thankful and staying determined have been springboards for my career in micropigmentation and in life. The road hasn’t always been easy, but it’s been worth it.”
Founder of Mystique Brows
Academy, PMU Master & PMU Educator
Co-founder of PMU Women of Color
With over two decades in the beauty industry Jenny is a 4x certified Permanent Makeup Master Artist and have received training by world-renowned experts in the permanent makeup (PMU) industry.
With vast experience serving over 2000 clients of all skin tones and passionate about educating artists of all levels of expertise, she is an authority figure in the PMU community, and believes that every artist deserves equal opportunity in this ever changing industry
She continues to support and rally for new aspiring Permanent Make Up Artist
Newbie Client Acquisition
Victoria is a working permanent makeup artist in Lafayette, La. She owns and operates The Microblading Institute, a trade school regulated by the Louisiana Dept of Health and the Louisiana Board of Colleges. She's also a the newly appointed AAM Education Ambassador and and a Business Mentor at Pretty Rich Bosses!
Originally a professional make-up artist, Jody trained in permanent makeup and paramedical tattooing in 2007 and opened her clinic @cinnamongirlclinic in 2008. Jody has served well over ten thousand cosmetic and paramedical clients, quickly becoming recognized as an industry leader. She’s served as a board member of the American Academy of Micropigmentation and has partnered with doctors and plastic surgeons, offering information sessions at local hospitals regarding the various options available to those recovering from injury or trauma.
Lady Sutachan was born in Colombia. She has been passionate about art since she was a little girl. In 2004 Lady migrated to the US where she became a professional photographer. In 2015 she started her career in PMU, since then Lady has implemented her photography experience and helped so many beauty bosses throughout the world to take pictures that sell.
Today, she is a PMU International Master trainer and Ambassador of the italian Academy and brand BIOTEK, owner and founder of Lady Brows Studio and Academy based in Miami, Florida. PMU Artist, judge, and speaker at international events in the field of beauty and women empowerment. Lady is a passionate artist who delivers the art of permanent makeup guided always by her drive to empower women, and to make her clients feel beautiful from the inside out. She offers online and in person training, where she shares with her students not only her knowledge, but also her experience throughout her career.
From being the marketing director of tech companies, to running her own marketing agency, and now teaching other business owners how to do marketing… let’s just say marketing is a HUGE part of Stephanie's life.
She's a recovering perfectionist and proud digital nomad (I live between Canada and Italy), helping beauty business owners overcome self-doubt and imposter syndrome, by teaching them how to find their perfect clients online with a strong personal brand. Her goal is to teach what I’ve learned in overcoming fear and “putting herself out there”, to lift up other female entrepreneurs around the world.
Stephanie teaches Facebook and Instagram ads to attract clients and grow your appointment book in her program The Ad Lab. You can connect with her on Instagram here: @sunnystorm.marketing
Technology & Apps to Boost Business
Michelle Rukny, Multi-Certified PMU artist & Pretty Rich Bosses Coach, is the owner of The Beaute Compound in Texas. Her extensive experience spans various techniques but her specialty is all things BROWS! She got her start doing Microblading after training in her city and over time acquired additional education and even hosted her own PMU Conference (The Houston Beauty Conference) to further gain expertise and education in this industry.
Michelle is not only a Licensed Esthetician in Texas but she also holds various Permanent Makeup Certifications including:
Microblading, Combination Brows & Ombré Brows, Permanent Eyeliner, Lip Blushing, Tattoo Removal, 3D Areola Tattoo, Scalp Micropigmentation, Stretch Mark / Scar Camouflage, Advanced Paramedical Tattoo
Tina Seitz & Ben Johnson M.D.
Tina began her career over 30 years ago after graduating from West Virginia University with a Bachelor of Science degree and minor in Nutrition. Her passion for nutrition and skincare allowed her to look at skincare and wellness through a holistic lens and led her to become one of the top holistic skincare and wellness experts in her field.
Tina’s knowledge for skin and ingredients and her holistic approach for working with the cells removing the ink was revolutionary and together with Ben Johnson M.D. They were able to develop a patent pending system essential for empowering the body’s innate ability to remove foreign toxins, ink, allergens and create an innate healing response for results without compromise.
Dr. Ben is an outside the box thinker who has applied a holistic approach to tattoo lightening/removal using a patent-pending method that dramatically reduces scarring potential in the process.
Beau Institute founder Rose Marie Beauchemin-Verzella is an internationally acclaimed expert in the field of permanent cosmetics, microblading, areola tattooing, permanent camouflage, and color lifting, with more than 29 years of experience as an industry leading practitioner, trainer, and speaker. Her talents and business acumen have allowed it to grow into one of the top permanent makeup institutes in the world.
As an Instructor…Rose Marie displays her passion for excellence in her extraordinary teaching abilities that pave the way for her trainees to become excellent practitioners. Her patience and thoroughness allow her to educate trainees in the physical skills while instilling the confidence they need to launch their own successful permanent makeup careers. Rose Marie’s students hail from around the world including the United States, Australia, India, Azerbaijan, Van Couver, Oman, South Africa, Amsterdam, Egypt, Bermuda, United Kingdom, Switzerland, and Latvia.
Rose Marie is a contributing author of the medical text called Micropigmentation Millennium, with Dr. Charles Zwerling, Ophthalmic Surgeon, and Dr. Norman Goldstein, former Chief of Dermatology, University of Hawaii, and Dr. Linda Dixon. She was also referenced as an expert in another medical text, Micropigmentation: State of the Art also by Dr. Norman Goldstein and Dr. Charles Zwerling.
Kally is a multi award-winning Permanent Make-Up Artist who originally trained back in 2006, learning all areas of permanent makeup tattooing with one of the largest training academies in the Uk.
Over the last 15 years Kally has continued to develop her skills by training with many specialist technicians working to adapt, perfect, and create her own styles and techniques. In 2016, Kally trained in Areola Tattooing and found a new passion that she has further developed, whilst being able to provide free-of-charge life-changing treatments for many breast cancer survivors. This passion has developed into a new Specialist technique that, along with her skills as a machine Hairstroke brow artist has led to her being recognised by panels of industry peers on several occasions, resulting in multiple awards.
With these new techniques, having spent many years working from newbie to specialist, to award-winning artist, Kally has now set up her own training academy where she passes on her wealth of experience to other, similar-minded, artists and practitioners.
The last four years has been a roller-coaster of life and industry events beginning with the honour of being asked to judge, followed by being awarded the title of Best Machine Hairstroke Artist 2019, and Best Medical Areola Tattoo Artist over the years 2019/2020/2021, and this has all been topped-off with the requests to demonstrate her Areola Tattooing Technique at a number of conferences in 2022!
Leann La has spent the last decade living her dream, dedicating her life to helping others look and feel their best. She is the co-founder and CEO of Fuzion Artistry located in Huntington Beach, California.
Leann’s passion for helping others have resulted in over 11,000 permanent makeup procedures on clients all over the world. Since then, She began sharing her technique with other passionate artists, training over 4,000 permanent makeup artists worldwide.
Her obsession for creating the most natural looking healed results led to developing her own pigment line and Pigment Layering® Technique.
Her mission is to make a difference, by re-instilling confidence in her clients, while helping other passionate artists build a business and a life they love.
Female & Male Brow Patterns
Desiré Jansen is an artist by trade and has background in drawing. She had a beautiful career creating realistic portrait art pieces in graphite pencil and powder. After years of studying the bone structure of the face, making the move into cosmetic tattooing seemed like a natural step in the next direction. Through cosmetic tattooing, she now gets to experience the honor of restoring confidence, pride, and excitement for life.
After 5 years in the industry, Desiré has become a sought-after instructor, teaching Microblading courses every month through her academy, Gemineye Academy. She has found her niche in the industry, specializing in hyper-realistic brows and SMP procedures.
Both inside and outside of her studio, Desiré strives to live a life marked by kindness, courage, and compassion.
Lash Lift & Tint
MJ is the founder of Malaya Studios with two locations in Pacifica (Malaya Skin + Wax, Malaya Lash + Ink) She is also the founder and lead educator of MalayaMade Pro Academy teaching aspiring lash artists and new estheticians to master their service skills and build profitable businesses.
Are you curious about how adding eyeliner to your menu will boost your business?
Already an eyeliner artist who wants to learn MORE to create the best healed results?
Kristina began her career as an artist in Eastern Europe in 2009. She soon realized how important the skills and knowledge she obtained in the PMU industry are too many aspects of life. Determined to make a difference, for the next couple years, Kristina invested all of her time perfecting natural PMU results, by identifying and choosing only the best techniques available in the industry. Detail oriented, Kristina realized that soft, natural looking PMU applications would soon define a new era in the Permanent Makeup Industry, and this is exactly what Kristina Melnicenco specializes in.
She is prepared to share all of her knowledge on the eyeliner effect, and bring you more confidence to that chair than imagined.
Joy Valdivia (aka "An artist for PMU artists) is the owner, founder and lead creative director at NAO DESIGNS. They specialize in Luxury Branding by introducing a multitude of details that create harmonious experiences. NAO Designs create projects that are as cohesive as they are comprehensive.
They use the power of design to tell stories to deepen engagement, transform brands, and grow business. We are driven by using the power to design with purpose and intent. We are proud to specialize only in the Permanent Make Up industry. No one else. Just You.
Joy's mission is to help PMU Masters, Trainers and Educators position themselves as a Luxury Brand and become thought leaders in the industry.
Stefanie Toms is a multi-award winning, International PMU Artist and Educator.
Best known for her flawless Winged & Shaded Eyeliner Techniques. Her work is precise & refined. And with an eye for the tiniest detail, she has acquired the title of ‘Eyeliner Queen’ by her industry peers!
Stefanie’s background was in teaching Art & Design and after a life changing event in 2011, she was led into the world of PMU. Permanent Makeup quickly became her passion! Determined to be the best she could be, this drive and dedication led Stefanie to train with some of the world’s leading PMU Artists. This helped her to advance her skills & techniques but most importantly it enabled her to develop and perfect her own unique style of makeup application.
Stefanie is hugely proud and grateful for her career and achievements. And is passionate to inspire and empower other PMU artists to be the best they can be too. She shares her knowledge without holding anything back. “I want every artist to know the tips, tricks & secrets that I’ve had to learn the hard way!”
Mila Senko is the founder of the Deluxe Esthetics Beauty Center and Mila Senko’s Permanent Makeup Academy.
Certified permanent makeup trainer both in Europe and in the USA. International championships judge and speaker.
Mila has been working in the beauty industry for more than 7 years, has a Doctor's degree, as well as Esthetician experience. For all this time she has worked with more than 3,000 clients, and this experience gives her the opportunity now to be as useful as possible for her students.
Mila's mission is to acquaint all masters around the world with the most natural and safest technology for Designer Eyeliner as well as show how easy it is to work with the most difficult area in permanent makeup.
If you are afraid of working in this area or you do not get the wanted result, do not rush to postpone or get upset! Mila will show you how much you can love this area and perform the most popular procedure for your clients. @milasenko_pmu
Alea Claudine Beauty
Alea Claudine is a Master Brow Artist, Educator and business owner slaying brows in Las Vegas, Nevada. Alea has dedicated the last 8 years of her career mastering Waxing, Permanent Makeup, Tinting, and Laminations; serving thousands of satisfied clients. It's her great passion to share her knowledge with her students so that they can feel confident and thrive in their Artistry and Business.
Are you struggling with your business website?
Want to upgrade your current website to make it catch more eyes and gain more clients?
You will not want to miss this session with the incredible Glen Rosenberg!
Before building BeautyPro Prime, Glen Rosenberg, along with his partner Kler, built the #1 PhiAcademy in the world, and in 2019 launched Beauty Angels Academy, a widely recognized, international permanent makeup training academy and product brand with more than 100 trainers and 5,000+ students all over the world 🤯🤯
With his unique industry perspective and marketing skills, Glen personally helped many dozens of artists to achieve a 6 figure income from their careers in permanent makeup, helped many to build profitable training businesses, and created the “6 Digit Club” to recognize these exceptional artists.
After all this experience, Glen created a formula to help PMU artists achieve quick success based on building an attractive and compelling online presence that rapidly establishes trust and confidence 🤳🏽🤳🏽🤳🏽
Glen built BeautyPro Prime, a marketing and website development agency that helps to implement this formula for artists. The agency has built more than 350 websites for PMU artists, including many well known top trainers. BeautyPro Prime also provides SEO services and guidance to help artists rank at the top of search results and grow their PMU services and training businesses fast!
Trichotillomania and Body Focused Repetitive Behaviors
Jill Ullmer is a highly respected permanent makeup artist and Body-Focused Repetitive Behavior (BFRB)/Trichotillomania advocate based out of Green Bay, WI. She is the owner and lead artist at her studio, 3D Brows and Wellness LLC, and the Founder and President of Hope & Olive Inc., a 501(c)3 nonprofit that provides free PMU services to those who have gone through life-altering medical conditions. Her education in Leadership Development and Business Management, along with her passion to guide those in the beauty industry to a better understanding of Trichotillomania, has led her to be a respected artist in the PMU industry.
Jill is known for her personal connection with her clients and audience. She has dealt with Trichotillomania since she was just 11 years old; therefore, she is dedicated to leading others with Trichotillomania to acceptance of their disorder. Her mission is to serve her clients through the gift of permanent makeup, as well as educate the beauty industry on how to better serve those with Body-Focused Repetitive Behaviors (BFRBs).
Inkless Stretch Mark
Keep going, don’t give up.
A mom of two daughters, A dog mom
8 years in retail business
1 year study in Hypnosis clinical therapy
A medical tattooist for 4 years .
CEO and A founder of Elevate You Studio.
A medical tattoo trainer for Stretchmarks inkless and camouflage tattoo .
A BB glow facial trainer
How To Sell Out Trainings
I’m Jenna Leigh and I am the owner of Jenna Leigh Training Academy. I have over 18 years of Business, Sales & Marketing Experience with 5 of those growing my 6 figure, multi award winning Training Academy!
I KNOW how overwhelming it is trying to start an academy!! I remember not knowing where to start, googling accreditation companies and feeling overwhelmed when it came to writing a manual! I was you!
After my experience of building and growing a 6 figure academy I KNEW IT DIDN’T HAVE TO BE LIKE THIS and that’s why I have designed this programme! I am so excited to be on this journey with you amazing and ambitious individuals!
Let me teach, guide and support you so that the overwhelm turns into excitement, the confusion turns into clarity and the feeling stuck turns into EMPOWERMENT!
LET’S DO THIS TOGETHER!
Resilience to Grow Your Empire
Dominique Bossavy made her debut in this fascinating ever-growing industry 33 years ago in Paris-France.
Today,her fined-tuned aesthetic instinct shines through all her beauty enhancement and her work has been embraced by some of Hollywood’s most famous faces, making her work a red carpet staple . With offices in Beverly Hills, Dallas, New York and seasonally in Europe and Middle East, Dominique caters to an international clientele with women willing to wait months, to indulge in her “Savoir-Faire." In the late 80's she pioneered the camouflage of stretch mark & scar camouflage. Her groundbreaking innovative technique resulted in multiple national and international awards, national TV and press features. Dominique is a contributing author in various medical abstracts, about medical tattooing application for burn survivors, with Dr Sebastian P. Nischwitz Research Unit for Tissue Regeneration, Repair and Reconstruction, in Austria. In 2004, she was awarded the distinguished award of "Alien of Extraordinary Abilities" by the U.S. Government for her contribution to burn and cancer survivors.
Dominique exudes passion for her industry, she loves empowering women, by sharing her many years of experience with new artists, inspiring and cheering them along, on their journey to success. Dropout school at 14, runaway kid at 16, she's proof that with passion,hard work, dedication and the right guidance, anyone can create the life of their dream in this rewarding industry.
Conveniently access 30+ topics anywhere at anytime. Join sessions via livestream to ask questions and engaage with speakers. If you miss a session don't worry, you can rewatch sessions as many times as you want during the 90-day replay.
There is no tiered ticket pricing, one ticket one price. Every ticket is a front row seat with no need to pay a premium to get a better viewing and learning experience.
Socialize and expand your network without the risk of large crowds and spreading COVID-19. You can also skip expensive flights and accomodations by watching presentations from the comfort of your home.
Frequently Asked Questions
Will there be a replay available and for how long?
Is the AAM Virtual Conference only for PMU Artists?
What If I can't attend the live stream? Can I watch later?
Will there be an opportunity to ask speakers questions?
Is this event in-person or online?
What time does the event start and end each day?
I am in a different time zone, can I still attend?
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How does the networking portion of the event work?
Take the first step towards transforming your artistry & business today.
Get access to world-class permanent makeup training and business strategies.
Register early to pay less for the answers to your PMU questions and the solutions to your beauty business challenges.